In today’s world, information is abundant and attention scarce; simplicity in the message is key. The data might persuade us to think, but it doesn’t connect us on an emotional level. Using a storytelling framework around projects allows us to deliver a message with emotion, making people feel alive and inspiring them to act. I also teach storytelling workshops which are tailor-made, designed to guide people through an easy storytelling framework.
Filming credits: Campbel Jones, Charles Germain