Challenge: Educate private sector clients about knowledge products in ecosystem services, plus the benefits the environment provides which oftentimes go underutilized due to lack of knowledge. Solution: Created a 20-page publication where technical know-how was disseminated in a way that related to private sector clients. The narrative was developed to highlight why it is sensible and a good strategy to invest in the ecosystems in which companies operate.

Challenge: Present Korea as a new key partner and crucial player in the evolving business development of Latin America and the Caribbean regions. Solution: The narrative was developed to showcase the parallels between Korea’s rapid economic development and how it can apply to Latin America today. Created publication highlighting lessons learned and accomplishments of the $40 million fund thus far.

Challenge: Ensure optimal user-friendly experience is consistent throughout website. Present highly technical content to diverse audiences in easy to understand and navigate ways. Keep users engaged and wishing to come back to website. Solution: Adopt a content first approach/strategy when designing websites. As the website narrative is developed, the strategy focuses on: 1) target audience; 2) value the website brings; and 3) "call to action"